What is branding? Is it just the visual element everyone refers to as the logo? A brand’s visual aspects are only half the story. Embedded deep in the brand’s DNA are less-tangible facets such as a company’s mission and values, corporate culture, brand story, and how the executive team and employees conduct themselves, just to name a few.
An efficient PR team plays a crucial dual-role. One is about outreach to and among large audiences. Generating brand awareness and distributing the right information at the right time. After all, seeing a company’s name published across multiple trustworthy news sources creates an impression of credibility. Second is about establishing and nurturing relationships.
At Make My Campaign, we have long-standing relationships with industry experts, well-established reporters, editors, reviewers and bloggers. So whether it’s announcing company news, launching new products, unveiling partnerships, or demonstrating corporate social responsibility, we follow PR best practices to gain maximum exposure and boost the returns on your investments.